Understanding TrueGear's Pricing — Why Our Price Is Different From Ronin's MRP
Open any product page on TrueGear and you'll usually see more than one price — one crossed out, sometimes two, and one prominent number that's the actual price you pay. This isn't a discount gimmick. It reflects three real, distinct prices in the supply chain, and understanding them helps you know exactly what you're paying for.
The Three Prices, Explained
1. Ronin's Official MRP (crossed out)
This is the manufacturer's recommended retail price — what Ronin officially lists the product at. It's the reference point, not necessarily what anyone actually charges.
2. Ronin's Sale Price (crossed out, if lower than MRP)
This is what Ronin.pk itself currently sells the product for, when it differs from MRP. Ronin, like most brands, runs its own pricing and promotions.
3. TrueGear's Price (prominent, the number you pay)
This is TrueGear's actual selling price — set independently, and often lower than Ronin's own sale price, while remaining the same 100% original, warrantied product.
Why TrueGear's Price Can Be Lower Than Ronin's Own Site
This confuses people at first — how can a reseller sell for less than the brand's own official price? The honest answer: different cost structures and different business models. TrueGear operates with lower overhead than a national brand's own direct storefront, and passes that difference on rather than pricing up to match.
The product itself doesn't change. Same Ronin manufacturing, same serial number system, same manufacturer warranty — just a different, and often better, price to you.
What TrueGear's Pricing Is Not
Quick Reference
| Price Shown | What It Means |
|---|---|
| Ronin MRP (crossed out) | Manufacturer's official reference price |
| Ronin Sale Price (crossed out, if lower) | What Ronin.pk currently charges |
| TrueGear Price (highlighted) | What you actually pay — often the lowest of the three |
Frequently Asked Questions
Q: Is the crossed-out price real, or inflated to look like a discount?
A: It's Ronin's actual official MRP or current sale price — not a number TrueGear made up.
Q: Why is TrueGear's price sometimes lower than Ronin.pk itself?
A: Different cost structure and business model as a reseller. The product and warranty are identical.
Q: Does a lower price mean lower quality or a different product?
A: No — every product is the same 100% original Ronin item, sourced through the same official distribution network, regardless of price.
TrueGear Team
Authorized Ronin reseller · Pakistan electronics experts ·
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